Home staging helps a home sell faster and for more money. That’s some of the insight from a new survey from the National Association of Realtors. It shows that staging a home makes it easier for a buyer to visualize the property as his or her future home. Because of the importance of on-line visuals due to Covid-19 often restricting property visits, home staging has become an integral part of the home buying process. The biennial report, the 2021 Profile of Home Staging, looks as the elements of staging, including the perspectives of both buyers’ and sellers’ agents, the role of television programming and the expectations of buyers.
“Staging a home helps consumers see the full potential of a given space or property,” said Jessica Lautz, NAR’s Vice President of demographics and behavioral insights. “It features the home in its best light and helps would=be buyers envision its various possibilities.” Some 83 percent of the buyers’ agents surveyed said having photographs for their listings was more important since the b beginning of the pandemic. Seventy-four percent said the same about videos, and 73 percent said having virtual tours available for their listings was more important in the wake of Covid-19. In addition, the report noted that 23 percent of buyers’ agents said home staging raised the dollar value offered between 1 and 5 percent. Moreover, 31 percent said home staging greatly decreased the amount of time a home spent on the market.